Buying confidence

‘Where do you buy confidence? Or charisma?’

I’m no psychologist but I reckon a good portion of the Christmas shopping will be to buy confidence.

No one will come outright and say it, that would be ludicrous and you’d earn yourself a good ridiculing!

Instead it’ll come in the form of jackets or shoes or watches.

Whatever Ryan Gosling is wearing these days!

I can understand, I’ve definitely done it in the past and am still prone to it.

‘Why do you want to spend €400 on a jacket you don’t need?’

‘Because it’ll make me look like James Bond alright!’

But I think that targeting is off.

We might think the source of Bond’s debonair ways is his expensive clothing but I think what we really admire is the confidence.

Because when you have confidence you can make anything look good!