Free stuff for attention

The bag contained two bottles of soda, an XL cup of pot noodles, an expensive bag of jellies, 3 high quality chocolate bars and a bottle opener key chain.

And all you had to do to get this bag of goodies was to enter your email address.

That’s how far it’s come now.

Companies are so desperate to get student’s attention that they have to physically visit the college campus and spend money on junk food just to get into an inbox.

To add insult to injury all these students are most likely savvy enough to unsubscribe as soon they walk away with the bag.

If so, that means all that money and effort was for nothing.

As Kevin Kelly said:

“The only factor becoming scarce in a world of abundance is attention”