Imagine you are on this island right.
And on this island your water supply is managed by Bertie.
Now Bertie is a grumpy old man who is rude, offensive and explosively angry.
Bertie also has some rules.
Just two actually:
1) Your water charge will increase by 50% every month.
2) If you want to negotiate your water charges you have to have a one to one meeting with Bertie.
So, how much would you pay before you confronted mean ole Bertie?
€50?
€200?
€1,000?
How much do you think the average individual would pay?
I hypothesize that Bertie will make a fortune with this set up.
After all paying to avoid discomfort is not a new concept.
Look at takeaways and first class travel.
Thomas Duggan 