If it’s my fiver I feel guilty about spending it on chocolate.
Really I should be putting that money towards a mortgage or saving for car repairs.
But when someone gives me a gift voucher or a fiver for the sole purpose of treating myself it feels good.
The guilt evaporates.
It feels like now I have a legitimate excuse for pleasure.
Why does this happen?
Do we think that one indulgence will result in falling down that slippery slope and never escaping from the pleasure ravine?
Thomas Duggan 