I’ve just seen a YouTube account that has close to 3 million subscribers and from a quick review it appears to be a factory of content.
They have a strategy for short form video and a separate video for long form videos.
Both are reacting to other YouTube videos.
They’ve stumbled upon a formula and are rinsing and repeating to cash in on that YouTube money.
You might argue that they’re not being creative but it looks like today’s users don’t care, they’re watching and subscribing.
The economy is rewarding the reactions.
Thomas Duggan 