When Michael Jackson was accused of sexually assaulting children it felt like a personal betrayal to many. 'I thought I knew him' When the faceless corporation cheats their taxes it's an indifference or a confirmation of a world view of greedy businesses. Furthermore I think the corporate brand evokes a limited range of emotions in … Continue reading Personal v corporate brand →

Jonny is coming back from surgery and usually he would be very conservative with his rehab but this time he's racing against the clock. See, the rugby world cup is right around the corner and it's looking to be his last. He desperately wants to play so now he's facing the difficult challenge of striking … Continue reading Constantly assessing and adjusting →

There are some reactions that are genuine and there are some reactions that you have to take with a pinch of salt. Namely, the exclamations post feeling insecure. They felt under attack or put on the spot. They think the group are making them out to be weird and so they react stronger than usual … Continue reading Reactive reactions →

The two are inextricably linked. So wherever you see a creative piece of work published into the world, there was a triumph over fear

Granted, the climax of a slow building campaign is extremely satisfying, just look at the end of most sport movies. But I'd like to put forward a competitor which rivals the satisfaction of momentum with equally levels of impressiveness. It's the swift kick and the lightning fast punch hidden in the skimpiest of sequences and … Continue reading Matter of fact impressed →

The story camel collects ammo and never shows vulnerability. They store moments of weakness and use it against you at an inconvenient time. They have a comprehensive catalogue of everything you've done and said and can cut any moment many ways to do you in today.

It's not yet common for men to show their love and appreciation for each other so instead they reminisce, recite facts and remind each other of favourite TV moments.

I think a key skill to managing a group holiday without blowing up at each other is sensing when the bomb is about to detonate and stepping back long enough for emotions to cool down and let that shit go, so everyone can move on.

I think you can tap into a reservoir of gratitude by considering the negative possibilities that did not come to pass. For example, the average holiday maker does not get down on their knees and thank their chosen deity when they arrive at the hotel. They usually flump onto the bed or check what's on … Continue reading Journey possibilities →

The thing I struggle most with in self love is chocolate. Not your run of the mill chocolate but my local bakery's amazing brownies that have just the right amount of gooey-ness. Now, from what I've read in self love you have to treat yourself. But conversely it also counts as self love to take … Continue reading Chocolate and self love →