Resentment boiled up in Rita like fiery hot lava. 'No recognition! None at all!' She ranted at her husband Rory. 'I miss one appointment and get a rollicking like I'm some kind of Yobo who misses all the time.' She paced back and forth. 'No letting it slide. No turning a blind eye. No "I … Continue reading Recognition for Rita →

Why are so many aliens in marvel movies shaped like humans? Two legs, two arms, and a head. I think it's because when they resemble humans at a basic level it makes them more palatable. And that's perfect for Marvel movies which appear to be for everyone.

I was disgusted with capitalism's pressure for me to buy things I don't need until I saw a shirt I liked and bought it. Hatred of capitalism forgotten.

When Michael Jackson was accused of sexually assaulting children it felt like a personal betrayal to many. 'I thought I knew him' When the faceless corporation cheats their taxes it's an indifference or a confirmation of a world view of greedy businesses. Furthermore I think the corporate brand evokes a limited range of emotions in … Continue reading Personal v corporate brand →

Jonny is coming back from surgery and usually he would be very conservative with his rehab but this time he's racing against the clock. See, the rugby world cup is right around the corner and it's looking to be his last. He desperately wants to play so now he's facing the difficult challenge of striking … Continue reading Constantly assessing and adjusting →

There are some reactions that are genuine and there are some reactions that you have to take with a pinch of salt. Namely, the exclamations post feeling insecure. They felt under attack or put on the spot. They think the group are making them out to be weird and so they react stronger than usual … Continue reading Reactive reactions →

The two are inextricably linked. So wherever you see a creative piece of work published into the world, there was a triumph over fear

Granted, the climax of a slow building campaign is extremely satisfying, just look at the end of most sport movies. But I'd like to put forward a competitor which rivals the satisfaction of momentum with equally levels of impressiveness. It's the swift kick and the lightning fast punch hidden in the skimpiest of sequences and … Continue reading Matter of fact impressed →

The story camel collects ammo and never shows vulnerability. They store moments of weakness and use it against you at an inconvenient time. They have a comprehensive catalogue of everything you've done and said and can cut any moment many ways to do you in today.

It's not yet common for men to show their love and appreciation for each other so instead they reminisce, recite facts and remind each other of favourite TV moments.