Who’s approval

When it comes to creative everyone will have a different opinion.

What Terry likes is not necessarily what Amy likes.

So if you’re looking to work productively the key question is…

Who’s approval do we need to get this finished?

Because that person’s opinion is the only one that really matters.

It would be a waste of time to makes changes based on what Terry likes if Amy is the one approving it.

In these situations I think it best to cut out all the middle men and put the key decision maker and the maker in room together to work it out.