How do you want to look?

How would you like to position yourself?

Would you like to be seen as unique or look like every other competitor?

This isn’t a trick question.

There is a benefit to looking like everyone else. Some people will trust you more if you remind them of other trustworthy people.

You may become more dateable after conforming to the current fashion trends.

Online browsers are likely to be less suspicious if your website looks like everyone else’s.

Despite never having received a subpoena before, a reader is more likely to trust the validity if the letter has all the hallmarks of a legitimate subpoena.

Therefore the question…

Would you like to be seen as unique or look like every other competitor?

… Does not mean to offend but simply clarify intent.