I have two generalisations and a theory for you today.
Most people like a quiet life and most people hate confrontation which leads to a shortage in assertiveness.
The reason so many people take their complaints to social media is because they’ve seen it work.
They know that if they kick up enough of a fuss someone somewhere will say ‘Ah give em what they want I don’t want to deal with the headache’.
Then in a personal capacity standing up for yourself or expressing unpopular opinions is in short supply because the situation feels fraught with confrontation.
We don’t want to upset the apple cart. We’d prefer if people liked us. It feels safer to be part of the tribe.
Therefore assertiveness becomes an impressive act and not the norm.
Thomas Duggan 