I saw the movie The Golden Compass when I was a kid and for some reason, I couldn’t tell you why, I didn’t like it.
I can see why reviews as sophisticated as ‘that was shit’ happen.
It can be hard to articulate the abstract emotions we feel in relation to creative pieces.
It’s a skill that will remain unnecessary to the majority of the population.
But if you are fortunate enough to be in a high enough position that the creatives seek your approval then it’s worth investing in this skill.
Becoming specific in your preferences is going to save you all sorts of lovely things like time, money, effort, frustration and much more.
It would be unbelievable if the creatives could read your mind but alas the technology isn’t there yet.
So you have to meet them halfway and get into the nitty gritty of the piece.
‘I think the start was way to quick for me’
‘I think the middle section wanders too far from the main message and if we could tie it back in anyway that would be great’
‘I think there should be more of a pause between the end of the second section and the start of the third’
I think statements like the above are going to get you to your ideal piece a lot quicker with a lot less frustration than simply labelling it all ‘shit’.
Thomas Duggan 