I think, when persuading people, it’s best to have something in your back pocket.
A card that you don’t reveal right away.
A card that you only display when you think people are 99% there but just need the tiniest of nudges.
I remember I really wanted to do a course but the cost of it was holding me back.
Then I got an email from the lecturer about a diminishing discount (so the quicker you acted the more you saved) and the next few minutes were a blur as I raced through their website and entered my card details.
It was the urgency of the time and my limitations around money with my desperate desire to do it that pushed me over the edge.
Thomas Duggan 