Lil Jimmy is tired but he's not aware of it. His subconscious is running the show, keeping Jimmy's eyes open by giving him a shot of dopamine every time he starts to lag. Tiktok is preventing Jimmy from realizing his body deeply craves rest. Will Jimmy figure out the short term hits are killing him? … Continue reading Jimmy’s tired →

Greg has invited Alex over for dinner. Why is that noteworthy? Because despite being related, Greg and Alex don't get on with each other. And yet the invitation was sent. Most likely out of duty to Greg's mother. Because Greg's mother Sian always loved the idea of a close knit family and Greg doesn't realise … Continue reading Alex’s invited over →

The Nazi soldiers played it."I was just following orders""I was forced to""I would have been in trouble if I disobeyed"You could forgive a child or an adult whose family is being held hostage by serious deadly criminals.But in everyday life it's a feeble excuse for poor behavior.There was a humane option and you chose to … Continue reading The victim card →

Nobody is likely to argue that Will Jordan didn't deserve the man of the match award.He scored three tries!It's well known that when you score a hat-trick you pretty much automatically win Man of the Match.But when you take a closer look you can see that Will Jordan didn't have to do much to score … Continue reading Man of the match →

People pretend that magic doesn't exist and individuals can't be bewitched but I've seen it happen.I've witnessed logic fly out the window for a witch/wizard in disguise and even the wisest and smartest individuals can fall prey to it.What's more, whatever the spell cast is, there's no pointing out the enchantment to the bewitched."I have … Continue reading Bewitched people →

On Wednesday when Sian was going through the most stressful week of her life, the prospect of sitting around and doing nothing all day sounded like heaven. But come Saturday and she's bored after an hour. The laziness is making her skin crawl. I think in this scenario it's better to know thyself than to … Continue reading Relax Sian →

My advice for anyone trying to achieve at the mercy of a gatekeeper's opinion, is to regurgitate Steve Martin's quote: "Be so good they can't ignore you" Don't be subjectively good. Be undeniably good. Which means aiming higher and delivering higher but it also elevates you out of the murky contentious waters that is subjective … Continue reading Undeniably good →

With the end of the world looming in the 'Last Policeman' sci-fi series the majority of the global population commit suicide, take drugs, leave their partners for orgies in Vegas etc etc. Except for the hero of the books. Henry 'Hank' Palace who methodically works to find resolutions to his cases while constantly being confronted … Continue reading Palace’s normalcy →

I think the best form of marketing is word of mouth. I think most marketers would agree with that but also view improving that aspect of the product/service as not their job. That's up to customer service or product engineering. So, marketers don't go near it for fear of stepping on others' toes. I also … Continue reading For the optics →

How to ruin a content life? Just tell them there is a more perfect option out there. Then, if they are so inclined, they will chase that perfect life indefinitely and be dissatisfied with anything less.