In terms of marketing, the unresolved ending is a great way to linger in the minds of your audience. Our love of certainty and desire for resolution will leave us in agony as we debate long into the night whether the spinner was falling or not at the end of Inception. A useful weapon to … Continue reading The unresolved ending →

It was a moment that was so mysterious and abstract that to try and put it into words wouldn't do it justice.

Being on holidays means taking pictures you'll never look at again. Images of your loved ones enjoying life you'll cherish forever but 14 photos of the inside of that French cathedral are just taking up space on your phone, you're probably better off just being present and soaking it all in with your eyes.

Ireland are tipped to win the world cup and the anxious fan will be white knuckling it for two months whilst the tournament plays out.The threat of failure, the pain of disappointment and the uncertainty of it all means the nervous supporter will only be happy when it's all over.It doesn't matter how much they … Continue reading Anxious supporter →

To play the social media game means to pull oneself out of a great moment to record yourself having a great moment so others can know you're having a great moment.

Yesterday I wore the jersey proudly. Happily entertaining anyone in the know starting conversations with me. Today I don't want any strangers talking to me so I wear plain clothes.

The sports player has it easy. When they want to get better their path forward and progress is clear. If they hit the target 4 times on Monday and 6 times on Tuesday they're getting better. The creative is not so lucky. The field is subjective in nature. Was Tom Hanks better in Forest Gump … Continue reading Searching for better →

Just because you are the parent and can take all their privileges away from them doesn't mean you should. Yes, you can flex your power whenever you want. So, if at the drop of a hat, you want to take away their phone for no reason at all, no one's going to stop you. The … Continue reading Because I can →

I think the trap of people working in silos happens for 3 reasons: 1) Narrow focus - 'My job is buttons. I go in, I button, I go home. I don't know what anyone else does, I just button' 2) Lack of caring - 'I realise my job could overlap with others but I don't … Continue reading Working in silos →

Gary found out that Dimphne was talking shit behind his back. He confronted her about it. Dimphne confessed that it was a mistake, she was drunk and regretted it as soon as she said it. She felt terrible and hated herself for doing it. Gary listened up until this point and then walked away leaving … Continue reading Gary and Dimphne →