Everybody knows that chocolate makes you fat. There’s no doubt in everyone’s mind that an apple is healthier. And yet when you provide a selection of both apples and chocolates, you can near guarantee that the chocolate will be inhaled in a matter of seconds and the apples will be untouched.
Why?
Because the majority of people, despite what they think, are short term focused, act illogically and are undisciplined.
So if you’re failing to gain long term enrollment in your project try introducing some short term sugar hits!
Thomas Duggan 