In Tesco, Charleville red cheddar (200g) is €3.15.
Now if you want it grated it will cost you 15 cents more.
It’s the exact same brand and the exact same weight, the only difference is that you’re paying 15cents more for the physical work it took to turn the cheese from one piece into many.
It’s not only cheese this works for, takeout restaurants are built on this.
You could buy all of the ingredients and make the meal yourself and it would work out cheaper. So what you’re really buying is effort.
Thomas Duggan 