I think everyone in this day and age has come across and been a victim to click bait at least once in their life.
You’ve seen the titles…
“Top ten tips you need to know”
“Richard Branson gives his best advice yet and it’s not what you think”
It’s an experience that seems ideal in the short run but it’s not worth your time and it leaves you weary of click bait again in the future.
That’s because the quality of work delivered effects the amount of trust garnered.
This doesn’t just apply to click bait either, you can see it in everyday life.
A client choosing to switch agencies after reading the reports submitted.
The first one was riddled with spelling mistakes, the second one had obvious signs of copy and paste and the third was late in arriving.
The client has now lost all trust in the agency to get the job done and decides to take their business elsewhere.
You may get away with doing the bare minimum but your reputation will suffer for it.
Thomas Duggan 