The decision can take two seconds.
Yes, no, option 1, option 3 etc.
What takes long is reassuring yourself it’s a good decision.
So people gather data and conduct research and find evidence to confirm their opinion.
There isn’t enough reassurance in the world.
At some point you have to accept that no matter how much research you conduct there is a chance you’re making the wrong decision.
So as Seth Godin once told me, instead of reassurance seek feedback.
Put your idea out there and monitor the response.
This might work, this might not work.
Thomas Duggan 