Project briefs are kind of like Pictionary.
You what the answer is, you can see it in the drawing but the question is can the other person?
‘Look at it, it’s clearly a dragon!’
‘Oh I thought it was a potato’
We’ve all heard the horror stories of a brief only being discovered it was misinterpreted when it was too late.
The solution?
For the drawer to get better at drawing and the guesser to get better at guessing.
Both parties working together to ensure everyone is on the same page.
No assumptions, misinterpretations or speculation.
It will save so much time and effort.
Thomas Duggan 