Being the big fish in a little pond certainly has its perks. In particular the security of being the best.
You know it, everyone in the pond knows it and it’s immensely satisfying.
You’re king of the jungle, top of the food chain, and living in the penthouse.
But…
… If the big fish wants to grow, they need to find a bigger pond.
And this doesn’t necessarily mean changing locations.
The hairdresser who aspires to be the best in a village with no competitors may well slip into complacency.
The hairdresser who isn’t satisfied with being the best in the village and aims to be the best in the country will find a new standard and acres of room to grow.
Thomas Duggan 