IKEA standing desk

In IKEA I saw a standing desk with a price tag of €500.

€500!

I am confident you could assemble a standing desk from ordinary items you find around your house.

Another option is to buy a bed in breakfast tray with legs and place it on top of the kitchen table.

Alternatively I’m sure you could build a standing desk for cheaper than €500.

I think the €500 price tag moves it firmly out of the reach of those who shop for function and instead places it in the sight of those who shop for status.

I think the profit margin of a €500 standing desk must be huge, because they’re not selling reliability, they’re selling a conversation starter.

Why a conversation starter?

Because I think there’s no way you don’t buy a €500 desk and not show it off to your friends and family.