As a kid begging and pleading your parents for dessert was the done thing.
If you came across your mum’s secret stash you didn’t stop to ask questions, you tried to sneak out as much as you could.
It was thrilling! It was exciting!
When you wore down your weaker parent and secured the go ahead for chocolate cake it felt like the triumph of the century!
But eating chocolate cake for breakfast as an adult isn’t as much fun. There’s more guilt and shame involved.
As an adult there’s no one there to stop you from spending all your money on Snickers or Malteasers.
When you can eat Dairy Milks whenever you want it’s not as big a deal.
I think the majority of the flavour was in the forbidden.
The desire was in the restriction.
Thomas Duggan 