If you like chocolate you are spoilt for choice these days.
Some stores have aisles dedicated to just chocolate.
There’s so many different flavours and options you could spend hours humming and hawing in that chocolate aisle trying to make a decision.
But when the store is handing out free chocolate samples it’s like – Gimme!
When you’re paying for it, you have to take into account your current mood & cravings, you weigh up pros & cons, and you’re assessing the ROI of your potential expenditure.
When it’s free the question isn’t ‘will this sample be the best sample I can eat today’ it’s more like ‘how fast can I get this in my mouth?’.
When it’s free there’s no risk attached, when you’re paying the fear of making the wrong decision and wasting your money is ever present.
That’s why the plain Dairy Milk outsells the latest odd taste infusion variant 5 to 1.
Thomas Duggan 