The trouble with creative approvals is that it is by its very nature based on opinion. Everyone has different tastes and everyone is prone to biases. A creative approval process should reflect this. It should have safeguards to offset the arguments based on taste. For example a typical jury consists of 12 members. Each with … Continue reading Voting on creative →

I was listening to a talk and something the speaker said sparked a question in my head. I pondered it but as soon as I decided to ask it my heart rate immediately spiked. I could suddenly hear my pulse in my ears. Let's clarify what was happening... There was no man eating tiger in … Continue reading Lizard brain proof →

The other day I was in Tesco perusing the Easter eggs, about to indulge my chocolate craving when I saw something odd. The Easter egg I wanted included a mug, so if I wanted to get that chocolate hit I desired I would have to buy this mug too. I didn’t end up buying that … Continue reading Easter egg mugs →

“There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock This is a man who knew about fear. He knew that it was expectations overruling reality. The constant internal torture leading up to the potential act that may never actually come. What’s going to happen? Am I going to make … Continue reading Terror in the bang →

Peter is walking down a busy street when he spots an old classmate up ahead. His internal monologue goes through the motions: “Will I say hi? What about just a nod of recognition? Oh god that might lead to an actual conversation. Oh yeah I don’t want that! I’ll just keep my head down and … Continue reading Snobbing →

'You should've known better' A comment like this is a sign of an assumption. That there was a misinterpretation between at least two people. In my opinion an assumption between two people has two people at fault and the one who says 'You should've known better' is attempting to lay all the blame on the … Continue reading You should’ve known better →

A mother is loading up her car with the grocery shopping she just bought when she notices that her two year old is grasping something that wasn't paid for. Now if the mother were to berate the two year old, the majority of people would agree that this is completely unfair. The two year old … Continue reading Knowing doing wrong →

Outcomes are like onions, they won't make you cry if you don't get too emotionally attached.

For anyone who struggles to say no, Phoebe has a very funny line in the first episode of friends. When asked if she'd like to help Ross move, she replies: "I wish I could, but I don't want to." https://www.youtube.com/watch?v=n780KlqdEwE We can laugh at it because it's so blunt and she's not saying it to … Continue reading Saying no →

Identifying a need is easy. Anyone watching Ireland get hammered by England in the six nations can tell you that the defense needs improving. https://www.youtube.com/watch?v=926MDAqzkbI   Figuring out the how to improve is the hard part, it requires analysis and implementation. It means training people to be different, to form new habits and create new processes. … Continue reading Identifying needs →