Marvel conditioning

Betty gets up out her seat and heads for the exit. She has just seen her first Marvel movie and it was Avengers – End game. She turns around to see her boyfriend, Bob, still in his seat. This was his twentieth Marvel movie.

‘What are you doing Bob? It’s over.’

‘Hang on, there might be something at the end of the credits.’

Betty sits back down, amazed to find twenty other people are staying to the very end as well.

In Bob’s head he knows that there shouldn’t be an end credit teaser seeing as this was the last installment but there just might be something.

Bob and the twenty others who waited have been conditioned by Marvel to expect an end credit teaser.

Betty hasn’t been conditioned though and she thinks Bob is off his rocker, especially when there turns out to be no end credit scene.