‘I think we should get someone famous to talk on behalf of our brand’
‘I think we should organize a weekly conference where we get speakers to come in and talk to exclusively our customers. The Waldorf hotel is free for the next 7 Fridays. Also I think the speakers should be experts in small business growth as all our customers are small businesses. The experts I recommend are Bob Tinkleman, Ruby Bernard and Frederick Flagstone. Each of them charge €1,000 per appearance so that with the Waldorf weekly fee of €200 would cost us €4,800 a month, well within our budget. So can I start booking?’
An idea in its infancy is easy to kill but an idea armed with a plan and research now that’s a different story.
Thomas Duggan 