All the self help books I read prior to Seth Godin were very serious or written in a super academic way and I had to power through my boredom to acquire the insights I sought.
But Seth Godin whilst being truly and deeply insightful, delivers his points with panache and flair.
Including but not limited to references to Monty Python sketches, hand drawn graphs, and Rolling stones lyrics.
It’s fun to read!
He’s taken a serious and boring genre and reinvigorated it like an artist.
Thomas Duggan 