Soft skills sales

When buying big adult purchases it shouldn’t matter the behavior of the sales people. The decision should be entirely based on logic.

But we’re only human and when the competition is fierce, the winning company is the one with the sales people who showed empathy and patience, who communicated the technical in an easy to understand way, and who weren’t pushy about making decisions quickly.

In short the soft skills.

It might sound like overkill to the worker who answered all the customers questions. Because on the surface it looked like they did their job.

But it was their body language and attitude that lost them the sale.