It's easier to act the part when you know what it looks like. --- The first act of the 40 year old virgin is about a man who repeatedly fails to talk confidently to women. His friends throw all sorts of advice at him and none of it sticks. Then one day one of his … Continue reading Envisioning Outcomes →

I see audible reactions as a cry for attention. If there was no one else in the vicinity you wouldn't react so loudly and gesticulate so wildly. But the looker on is faced with the dilemma as whether or not to take the bait or not. When an incident like this presents itself I see … Continue reading Cry for attention →

Dan heard his coworkers talking about going to see the avengers movie (end game) last Friday and knew they'd all be talking about it on Monday. Dan desperately wanted to be part of the conversation on Monday so despite having a jam packed weekend he found time to squeeze in this movie. And on Monday … Continue reading Seeing avengers early →

At the end of the day when John gets undressed he hangs his shirt up and folds his pants and places them into his cupboard. Jerry on the other hand, at the end of a day, will throw his dirty clothes onto the ground. Everyday, without even thinking about it. This means that Jerry consistently … Continue reading Tiny habits →

Betty gets up out her seat and heads for the exit. She has just seen her first Marvel movie and it was Avengers - End game. She turns around to see her boyfriend, Bob, still in his seat. This was his twentieth Marvel movie. 'What are you doing Bob? It's over.' 'Hang on, there might … Continue reading Marvel conditioning →

Presenting via a video call certainly can have its benefits. First of all your audience can't see you. Instead you're sharing your screen displaying your PowerPoint. This ability to hide can take the pressure off some of the more nervous presenters. You could read off your notes and nobody would know. Without the audience in … Continue reading Presenting via video call →

The trouble with creative approvals is that it is by its very nature based on opinion. Everyone has different tastes and everyone is prone to biases. A creative approval process should reflect this. It should have safeguards to offset the arguments based on taste. For example a typical jury consists of 12 members. Each with … Continue reading Voting on creative →

I was listening to a talk and something the speaker said sparked a question in my head. I pondered it but as soon as I decided to ask it my heart rate immediately spiked. I could suddenly hear my pulse in my ears. Let's clarify what was happening... There was no man eating tiger in … Continue reading Lizard brain proof →