I will go out on a limb and say that spending 2 hours networking is more draining than 8 hours with your best friends. My hypothesis to support this claim is... Socialising is draining when you are acting. When you feel you have to put on a face or watch what you say and generally … Continue reading Acting is draining →

I am currently taking ‘The Marketing Seminar’ (an online course) by Seth Godin. It cost quite a bit of money but it was an easy decision for me as I am such a big Seth fan. Just off the top of my head I’ve bought 7 of his books, have listened to every podcast episode … Continue reading Perseverance →

I would bet, in your organisation, amongst the many archetypes, there are change makers and change blockers. Change Makers are people you can rely on to make your project happen. Change Blockers are people you can rely on to hinder progress as much as possible. The change maker is indispensable and will never be wanting … Continue reading Change makers v blockers →

I once worked in a shop.  And in this shop I had to change the bins.  I hated changing the bins but I had to because I was the lowest rung on the ladder. I had no one to delegate the task to.  And therein lies the promise of the working world. If you move … Continue reading Bottom rung →

Seth Godin said (something along the lines of) in 'This is marketing' "If someone doesn't act as you expect look for the fear" If you're trying to persuade someone it helps to try on their worldview for size and look for their fear in making this decision. Now not everyone may be up for admitting … Continue reading Fear finding →

“I’ll get a dessert if you do” What! What happened to: “If everyone was jumping off a cliff I wouldn’t do it too” Ah yeah but any excuse for a small indulgence. ... It’s easy to throw out a hyperbolic question that highlights your individual decision making but we are social animals and when everyone … Continue reading Are others getting dessert? →

They encouraged me to share. So I did and not only did I share, I shared honestly. I shared so truthfully that they came back with tough questions. The kind of questions that you need a weekend in solitary confinement to dig deep enough to find the answers. Now I feel the pull to share … Continue reading Sharing honestly →

Not adding a profile picture. Not adding a distinguishable profile picture. Not switching on your camera during a video call. They’re going to judge you anyway so you might as well use this as an opportunity to be brave and show your face. I understand you may be self conscious but I’d trust you more … Continue reading Profile pictures →

Whenever someone receives negative feedback on their blog. The next post is no longer just a post. It has now become an exercise in bravery.

Pedar has been staring at the course cost for the past 15 minutes.  It's €1,000. Pedar has never spent that much on an online course. He is struggling to justify this potential expenditure but he still really wants to take the course. Pedar decides to avoid making a decision right now and goes to bed. The next … Continue reading Pedar’s course →