The internal enforcer says - you haven't written today, you said you would write an hour a day! The internal child screams - don't make me write, I'm exhausted, that 14 hour bus ride was torturous. They both make good points and I think a good way out is to get the two of them … Continue reading Mental mitigation →

I think people generally overestimate what the press will be interested in. I think it's good to keep your expectations low for newspapers picking up your story. It's quite likely that you are biased toward the interestingness of it because you're immersed in it.

For a child the world is a wonderful place full of novelty and exploration. But then when you get to a certain age it's very easy to become jaded because there's less and less new in the world. You've been to Disneyland, you've seen Star Wars, you've tried escargots. You can see the echoes and … Continue reading Mozzarella Peach Sandwich →

A local girl hits the big time and overnight becomes a massive star. I think it's always heartwarming to hear that people remain nice despite their fame. Similarly it feels like a shame when someone becomes a diva from the recognition. I think at the heart of it, we like to think nice people are … Continue reading Always nice →

The aspirational part of the brain says you should write a book. But when the pre scheduled time for writing arrives, another part of the brain, a silent scared part, pulls all the distraction levers and makes sure no writing gets done today. But what I think is mad, is that the scolding voice enters … Continue reading Neural rock and hard place →

It's hard to post into a group chat and receive no engagement. Particularly when you can see how many people read it. It feels like rejection. It erodes your passion. But I don't think at any point, that the answer is coercion and anger. It's just feedback and a chance to practice empathy. Maybe you … Continue reading Group Ghosting →

In 2004 Kleberson joins Man United and quickly finds Roy Keane on his case at all times. To Kleberson it feels like too much and surely Sir Alex who had been so nice to him doesn't condone this behavior. So Kleberson decides to trap Roy by making him shout at Kleberson in front of Sir … Continue reading Kleberson’s discovery →

One road to insanity is waiting around for Karma to enact justice. You could drive yourself demented keeping tabs on your so called enemy and schadenfreude is rarely a good look on anyone. An alternative route is to realize that something bad has already happened to them. That's why they were so callous / angry … Continue reading Karma tabs →

It could be an overstatement to say but I think society in Ireland has largely done away with obvious forms of sexism. I'm not saying there is gender equality. Now it's just subtler and it's in the small actions that it rears its ugly head.

In a brainstorming session you want edge of the box thinking. Out of the box is impractical, middle of the box has already been thought of ten times over, but edge of the box that's where the good suggestions lie. For example if we were marketing dishwasher liquid, the idealist would suggest the Queen, the … Continue reading Edge of the box →