CPA is a marketing acronym and it stands for Cost Per Acquisition. Basically, this number is how much you spent on advertising divided by the amount of people who signed up. If you spent €30,000 and only got two sign ups your CPA would be €15,000 - you should hope your product costs at least … Continue reading Cost per retention →

How long would you carry a bad mood for? A) A minute B) An hour C) A day D) A week How do you get out of a bad mood? A) Make jokes B) Go for a nap C) Eat your weight in chocolate D) Go for a jog It's worth answering these two questions … Continue reading Bad mood →

Billy and Terry are at a party chatting away. They've just met and Billy is telling Terry all about how terrible his car is and he's thinking of buying a new one. Terry then takes over the conversation and does a good job convincing Billy that a Toyota should be Billy's next car. Terry then … Continue reading Hidden agendas →

"Stand guard at the door of your mind" Jim Rohn One of the amazing aspects about the book 'Man's search for meaning' is that Victor Frankl was able to maintain a positive attitude through atrocious conditions. For anyone who isn't familiar, Victor Frankl survived a World War 2 concentration camp and wrote a book about … Continue reading Mind guarding →

In the below YouTube clip Will Greenwood recalls how Jonny Wilkinson stood out from the crowd on fitness tests. How the majority of players would find out how much fitness they had to do and then manage their efforts through it. So if they got tired halfway through they would ease up to ensure they … Continue reading Jonny didn’t hold back →

Have you ever done something you were ashamed of? You reacted without thinking or went against your better judgement for a while. Of course you have, everyone has. Everyone’s done it and everyone’s been filled with regret and shame as they know deep down they’re better than that. This shame can be harmful or beneficial. … Continue reading Better than that →

The relief! The potential ordeal turned out to be actually quite pleasant. It wasn’t bad at all, in fact it was actually quite fun. Leaving your comfort zone is not all doom and gloom, it can be very rewarding and actually quite fun too.

Fernando is waiting. Waiting to be told what to do. Waiting for his boss to give him orders. Fernando doesn't like waiting. He likes being productive and all this waiting makes him feel like his career is wasting away before his very eyes. ... I think waiting is detrimental to one's skills, potential and precious … Continue reading Fernando is waiting →

'Here you go marketing team, here's the product now go find 10,000 people to sign up.' The marketing version of the chicken and the egg - which comes first the product or the audience? In my opinion it has to be the audience first. You start with the need and then you come up with … Continue reading Product or audience first →

Georgia looked down at the deodorant bottle and thought to herself: 'Will I put on deodorant for a zoom job interview?' You can understand the hesitancy. Deodorant would be a must for any job interview but quarantine brings with it a new style of hiring, one over video calls. So, should Georgia apply deodorant? I … Continue reading Georgia’s deodorant →