Demographics v Psychographics

Among the many forms of ad targeting there is demographic and psychographic. Demographic targeting looks like this: Based on your gender/age/location you might be interested in this ... It is operates on the assumption that you are like everyone else with a similar demographic background and it's messaging aims for the masses. An alternative is … Continue reading Demographics v Psychographics →

Problem: Hot Stuff

Result: success Reflection: I scanned through the whole list once and saw that each of these words had an association with fire but it was only by saying the associations out loud that I was able to group them. Question: Can you divide the following words into two groups of four, according to a common … Continue reading Problem: Hot Stuff →

Problem: Disemvowelled

Result: Success Reflection: I've seen my fair share of movies so I flew through the majority of these except for the second one and the second last one. I was operating under the assumption it was a woman for the second one and that the second last one's name began with an L. The last … Continue reading Problem: Disemvowelled →

Feeling run down

Occasionally you will see a vicious cycle amongst workers. When someone gets very busy they will start to feel run down from all the stress and then ironically they won't take a sick day because there is so much to do. In their eyes they can't afford to miss a day. Well I think this … Continue reading Feeling run down →

Problem: worldly letters

Result: Success Reflection: I had no idea what was to come next until I saw the question and got the clue. Question: What should come next in the following real-world sequence? N U S J M E _____ Answer: V

Communication & power

Communication is extremely important to any relationship. It allows for great feedback and renders attempts at mind reading unnecessary. One hindrance to communication is an imbalance of power. If one party doesn’t express their feelings for fear of punishment or upsetting the other then the power dynamic has gotten in the way of the relationship … Continue reading Communication & power →

GOT: final season

I don’t watch Game of thrones but the majority of fans who I’ve spoken to have been displeased with the final season. And displeased is putting it lightly. In defense of the guys in charge of the TV show, they stepped up to a humongous task. The show has a massive worldwide following with diehard … Continue reading GOT: final season →

Problem: sequel sequence

Result: success Reflection: I really enjoyed this one as I'm a big fan of the series. It took a few moments but when it clicked I was delighted with myself 😛 Question: What set of letters should come last, to complete this sequence? PS COS POA GOF OOTP HP _____ Answer: DH

Problem: another way with words

Result: success Reflection: I first thought of the answer after seeing the word dream. Question: What word can be added to the front of all these words to form a set of new words? Break Dream Light Time Answer: Day

Controversial topics

Controversial topics are like playing with fire it’s danger depends on who’s controlling it. In the hands of two seasoned pros, who can spot a flame getting out of hand and knows how to temper it, you’re pretty safe. Whether as if it were in the care of two charged reckless individuals it can become … Continue reading Controversial topics →