Self sabotage - your own subconscious ensuring failure. Watching one more episode instead of getting started on that college project. Creating unnecessary drama because the relationship is going too well. Spending your entire work day chatting so you have to pull an all nighter to catch up. It happens to the best of us. The … Continue reading Self sabotage →

“We got sign off!” The team schedules the images for publishing and proceeds to celebrate the night away. The next day the team starts to work on the next project. Then a senior executive chips in with their feedback and the words on every team member’s lips were: “But it’s been signed off.” The time … Continue reading Past sign off feedback →

Yesterday I was making a video and I wanted a shot of me hitting the camera with a rugby ball from 50 yards away. I must've made somewhere in the region of 30-50 attempts. There were some beautiful kicks with textbook technique that came so close, but no cigar and there were some awful shanks. … Continue reading Deserving →

Fostering engagement within a group can be difficult work. Your messages may garner no replies consistently. You may well stand at a metaphorical fork in the road to choose your methods. The path on your left is a positive route. It involves rewarding engagement in order to encourage it. The path on the right is … Continue reading Coerced engagement →

‘Can somebody please explain to me what that means’ Then another character steps in, supplies the answer and the dialogue moves swiftly on. ‘House’ proves that the audience doesn’t have to understand everything to enjoy the show. Here are some of the terms used (or at least how I heard them anyway :P) Preeclampsia Granulona … Continue reading Understanding TV →

“That solution won’t work because Mary likes her tea in the morning.” “That solution won’t work because the commute would be too long.” “And that solution won’t work because I’m not that kind of person.” The unsolvable problem is enticing because it keeps you nice and safe. How can you be expected to make progress … Continue reading The unsolvable problem →

There’s a reason the first thing a newly engaged couple does is ‘Set the date’. It’s a fantastic practice in productivity. It’s so simple and the great news is you can apply it to nearly any project. A quiz, a blog post, a report, a fitness test etc. Knowing that there is a point in … Continue reading Productive fear of failure →

Can you do this for tomorrow? And this? Oo oh can you do this as well? Your to do list is growing arms and legs.  One option is to work all night and day until every task is complete.  Another option, a sane option, is to request prioritisation.  It can manifest itself in the following … Continue reading Prioritisation →

I love chocolate. I spend more time than I care to mention thinking about chocolate.  If it was a particularly long day at school, I would crave a certain chocolate bar and build my desire until I finally had it in my hands.  Then each time, after inhaling the chocolate, I would realise it didn't … Continue reading Sustaining desire →

Why don’t you do this? Why don’t you do that? When working in Marketing you often get suggestions from non Marketing folk on what to do, especially for creative work. Some suggestions are good. Some suggestions are bad. Some marketers get very annoyed by these outsiders chipping in and some don’t. I would liken it … Continue reading Why don’t you do that? →