Sometimes apathy can be the scariest human quality. I can understand accidentally hurting someone. I can understand hurting someone and feeling ashamed afterwards so much so that you apologize. But the act of knowingly hurting someone and showing no remorse or regret is so callous it can be terrifying.

One day in college my tutor criticized me in front of the whole class. Not my work but me personally. I can’t remember exactly what he said but I think it was along the lines of calling me boring or predictable or something like that. The class was shocked by this personal attack and turned … Continue reading Tutor criticism →

Among the many forms of ad targeting there is demographic and psychographic.  Demographic targeting looks like this:  Based on your gender/age/location you might be interested in this ... It is operates on the assumption that you are like everyone else with a similar demographic background and it's messaging aims for the masses.  An alternative is … Continue reading Demographics v Psychographics →

Occasionally you will see a vicious cycle amongst workers. When someone gets very busy they will start to feel run down from all the stress and then ironically they won't take a sick day because there is so much to do. In their eyes they can't afford to miss a day. Well I think this … Continue reading Feeling run down →

Communication is extremely important to any relationship. It allows for great feedback and renders attempts at mind reading unnecessary. One hindrance to communication is an imbalance of power. If one party doesn’t express their feelings for fear of punishment or upsetting the other then the power dynamic has gotten in the way of the relationship … Continue reading Communication & power →

I don’t watch Game of thrones but the majority of fans who I’ve spoken to have been displeased with the final season. And displeased is putting it lightly. In defense of the guys in charge of the TV show, they stepped up to a humongous task. The show has a massive worldwide following with diehard … Continue reading GOT: final season →

Controversial topics are like playing with fire it’s danger depends on who’s controlling it. In the hands of two seasoned pros, who can spot a flame getting out of hand and knows how to temper it, you’re pretty safe. Whether as if it were in the care of two charged reckless individuals it can become … Continue reading Controversial topics →

If you had five minutes to convince an audience to buy something, you would do a lot better with an audience of 1 then 20. With 1 person you could get to know their needs and desires and then tailor your message specifically to them. With an audience of 20, each individual has different priorities … Continue reading Talking to 1 v 20 →

Empty threat: The person will not actually carry out the attack they are talking about. Empty promise: The promisor is saying one thing but meaning another. Empty proposal: The person suggesting the idea doesn’t actually intend to follow through with it.  Easiest way to deal with all three of these is to call their bluff … Continue reading Empty threats, promise and proposals →

'Well they didn't respond to my email' is not a good enough excuse for a stalled project.