I don't think bowling is conducive to good conversational flow. It seems like it should. With people sitting around waiting you feel the pull to start small talk with the person beside you. But the problem is that someone has to get up and bowl every minute or so. This constant dipping in and out, … Continue reading Bowling flow →

One marketing exercise for brands and companies is to explore their Unique Selling Points. But in today's world it's becoming increasingly harder to find one truly unique differentiator. Speed is no longer a trademarkable aspect with AI. As soon as the latest food craze delights the masses, hundreds of options flood the market. Looking at … Continue reading USPs without U →

I wonder have copywriters lost a lot of their self confidence with the arrival of AI. I don't doubt jobs have been lost but what about self esteem? If the writer lived on praise for their work and now no longer receives it or started to despair at the task of competing with AI then … Continue reading Copywriting confidence →

I need to put on a clothes wash! I go upstairs to get the dirty clothes and I see the potted plants that clearly need watering. I go back downstairs to the kitchen to get some water where I see dirty dishes all over the counter top. As I'm filling the dishwasher I come across … Continue reading Attention Hijacking →

I like nature but I don't want to live in the forest. It would be a shame to cut down trees but at the same time getting to the park wouldn't be so easy without the nature that was destroyed in order to build roads. I think it's a difficult time to be alive if … Continue reading Nature Blend →

I think with AI you need to have some knowledge of what it's outputting. If you present something horribly incorrect you will get scolded not the AI that hallucinated. So it's no good handing the meeting notes and emails and then just returning everything the AI said without reviewing or editing it. They could have … Continue reading Some knowledge →

You have absolutely no control into what family, time, race, and disabilities you are born into.You can't see the future, and are given a limited amount of information to make decisions with.Change is constant but you're designed to crave security and stability.You could die at any moment.You won't appreciate the amount of time and energy … Continue reading The absurdity of life →

I think the most cruel aspect of gaslighting is the side effect of the victim questioning their sanity. Because once their viewpoint starts to weaken then all the truly terrible beliefs come crashing in. Which is particularly callous if it's not their fault at all. A simple honest admission of weakness or guilt could avoid … Continue reading Gaslighting cruelty →

My writing irritates me. It provokes in me the perfectionist who tells me that I've written 4 blog posts like this already. It wonders aloud if a child could string sentences together better than me. It laughs at the lack of variety and creativity I bring to my website on a daily basis. I suppose … Continue reading Irritating writing →

I think people underestimate the environment's effect on behaviour. In sports you may wonder why someone performs so magnificently for club but terribly for country. Or why the mood swings always seem to happen when visiting family. When walking around nature I felt calm. When walking around IKEA I felt anxious as I tried to … Continue reading Environmental behavior →