Mind reading would make working with others so much easier. Especially for creative work, because that requires expressing taste.   Two people could walk away from a meeting thinking that they're on the same page and it could take weeks before they find out they're not. The biggest time consumer is in discussing opinions and … Continue reading Creative mind reading →

Joeb hasn’t done it yet. He has been riddled with a problem. A problem that has caused him quite a bit of stress. He identified a very good solution that may well solve his problem. And yet he hasn’t done it. The problem still exists and causes Joeb daily stress but he hasn’t done anything … Continue reading Joeb hasn’t done it yet →

“How the hell am I going to justify this to my boss?” “What excuse can I give for not doing the homework?” “Oh god, what am I going to tell mum?” Nobody likes getting in trouble, whatever stage of life they’re at. But I think the odd one out is the work situation. If you … Continue reading Stress rolls down →

When you're in a rush and the only thing occupying your head is your own problem it's very easy to let empathy go out the window. The man who delays your flight because he's violently ill isn't doing it to spite you. The security officer taking extra caution inspecting each bag isn't out to get … Continue reading Rushes squash empathy →

It’s Monday night and John’s friend tells him the bad news. The weather forecast for Saturday shows the possibility of rain. This is bad news because John has plans to host a BBQ on Saturday and this really ‘dampens’ his spirits. So John spends the rest of the week agonizing over the weather man’s predictions. … Continue reading John’s BBQ →

The problem with TV is that there is always something else to watch. The TV does not automatically turn off once your programme ends. The TV channels show something 24 hours a day, 7 days a week. Therefore it becomes a black hole for productivity. You may have only sat down to watch one show … Continue reading There’s always something else to watch →

You are perched on the edge, staring down the snowy mountain. You’re decked out in all the ski gear, you’ve had a few quick lessons and chose to start out on a nice easy green slope. This will be your first proper bit of skiing. And you’re terrified. But you start and eventually you make … Continue reading Skiing →

Fred is the planner. The rest of the group enjoys blissful ignorance as Fred works away on the minutiae. They can zone out, safe in the knowledge that all they have to do is follow Fred’s instructions. The short term gain belongs to the group, as they’ve successfully avoided adding to their cognitive load. But … Continue reading Planner Fred →

Just because it has all the hallmarks of a cheesy action film doesn’t mean that people won’t pay to see it. Yes, you may have to suspend belief at times. For example someone going from being shot and dying to performing a massive display of strength. Yes, you may be able to predict what happens … Continue reading Cheesy action movie →

The average cost for a 30 second ad during the most recent Super Bowl was $5.6 million. That’s how valuable your attention has become. $5.6million for 30 seconds. If nothing else, it’s a sign of how hard it is for marketers to get your attention in today’s world.