Jonesy, not knowing what to do with his life, took a personality test. He found out he was an ISTJ and the careers suited for ISTJ's are business analysts, supply chain managers, certified public accountants, dentists, bank tellers, military officers and inspectors. Jonesy read this and thought to himself: 'But I don't want to be … Continue reading ISTJ careers →

I think pushing an agenda regardless of the responses makes for a terrible interaction. It says loud and clear  'I'm not listening to you and I'm just going to keep hammering my point no matter what you say' As soon as your conversational partner notices the pattern they are going to disengage, because after all … Continue reading Pushing an agenda →

An existential crisis on a Sunday, makes for a productive Monday, Today he's done nothing, Tomorrow he'll do something, The agonising dread, springs him out of bed, It forces him to recalibrate, and cease the hate, Why is he beaming? He's found meaning, Now let's hope, next time he can't cope, his purpose will push … Continue reading Poetry stab →

“I don’t know how to send a word doc via WhatsApp” Now that’s a pretty lame excuse for a lack of progress. With the vast amount of information so easily available on the internet it’s not hard to find/figure out a solution. What I think is really going on is that the person is afraid … Continue reading Lame excuse →

Cognitive fatigue is real. It’s easy to unpack a box, it’s simple to move a bookshelf but making decisions is taxing. The way I see it there’s physical fatigue and there’s mental fatigue. To use the bookshelf as an example it may be a physically demanding task but it is a simple task. It doesn’t … Continue reading Cognitive fatigue →

In marketing there is often talk of a customer’s pain point. It is the reason someone will throw money at a solution. For example commuting via public transport takes too long so one buys a car to save time and avoid frustration. Or it’s only when you get locked out of your house that you … Continue reading Buy first need later →

Bertie, Frank, Patricia and Grace are all writers.  Together they make... The Frequent Four! They each have their demons and they each have their demon wrestling techniques. Bertie locks himself into a walk in fridge and doesn't come out until he has found inspiration.  Frank starts writing down everything that pops into his head until … Continue reading The Frequent Four →

The minimalist has to endure social embarrassment as others point out their lack of fashion variation but they can be packed and ready to move house in half an hour. No one could accuse the hoarder of wearing the same thing twice but moving day is a week long and extremely overwhelming. The trade offs … Continue reading Moving trade offs →

If performance reviews weren't mandatory I'd say they would never happen. Why? Because it requires emotional labour. It demands the difficult messy work of highlighting a colleague's weaknesses in such a way that you hope they will still like you afterwards. But it's not just performance reviews that this challenge presents itself. You can see … Continue reading Emotional Labour →

The trier is not afraid to experiment. Failure doesn’t bother them. What keeps them up at night is not trying. Regret and missed opportunities is the bane of their existence. Michael Jordan is a trier, he once said: “I can accept failure, everyone fails at something but I can’t accept not trying” The non trier … Continue reading The trier →